The world's best founders
need the best in their corner.
Primary Impact
Early stage VC's largest operator team. Twice the average Series A success rate.
Find top hires
Way more than just intros. We can hire full teams, running the process end-to-end.
Drive real ARR
Six-figure pilots, sales call review and coaching, customer retention strategies, and actual work to fill your top of funnel.
Design the vision
Get design support in key moments like fundraising, brand building, and launching your next phase of growth.
Strategize spend
You've raised capital, now it's time to deploy it: We’ll help you understand the levers of your business and how to manage cash strategically.
Primary founders are 19x more likely to reach unicorn status
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Dr. Harry Ritter
Simplifying access to high-quality and affordable mental health care
Ryan Denehy
The help desk every mid-sized business deserves
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Aaron Schumm
Powering modern-day workplace savings and investing programs
Gavin Uberti, Chris Zhu, and Robert Wachen
Chips built for Gen AI—doing 20x more powerful inference
Tommy Nicholas, Laura Spiekerman, and Charles Hearn
Fairer finance, a million identity decisions at a time
Dr. Harry Ritter
Simplifying access to high-quality and affordable mental health care
Ryan Denehy
The help desk every mid-sized business deserves
Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth
24/7, personalized, virtual healthcare—anytime, anywhere
Brynn Putnam
The nearly invisible home gym—and new category of screen; Lululemon acquired
Ilir Sela
Tech for independent pizzerias—and online ordering for consumers
Aaron Schumm
Powering modern-day workplace savings and investing programs
Gavin Uberti, Chris Zhu, and Robert Wachen
Chips built for Gen AI—doing 20x more powerful inference
Sectors of specialization
Primary leads early stage financings in NYC and beyond.
Enterprise and SMB SaaS
Industrials, supply chain, vertical applications, built world, and more.
Consumer
Fintech
Reinventing our interactions with money — the lifeblood of our economy.
Healthcare
Infrastructure & Cyber
Technical tools for technical teams—what's beneath the app layer across data, cloud, AI/ML, dev ops, and cybersecurity.
Frontier Tech
Deep technology solving challenges ranging from climate to health to defense.
first Edition: The Magazine for New York Startups
Whether you’re a founder or AE, here’s advice we’ve honed from hundreds of coaching sessions.
A case study on what you need to know, from screening resumes to closing your candidate.
Partner Cassie Young shares a secret of streamlined hiring: Ask these hard questions first to qualify potential hires earlier in the interview process.
A “working equity story” is a critical tool for fundraising success. Here’s a step-by-step guide to creating the powerful, one-slide resource.
An in-depth tutorial and set of worksheets to help startup leaders establish a positive culture from day one.