Unreasonable resources.

Unprecedented outcomes.

Primary's commitment to founders begins with how we invest: We take a low-volume, high-conviction approach—because we devote unreasonable resources toward building unfair advantages.

The differentiator, unheard of in seed VC, is Primary Impact: Outnumbering investors 2:1, this team led by C-suite execs makes hires, signs customers, and secures next rounds to supercharge the growth of New York City’s most successful startups.

Here, you'll find a few examples of the work our team does alongside founders and their teams.

The main takeaway

Next rounds—twice as likely with us.

The work founders do with us—and the caliber of founders we work with—drives a portfolio-wide Series A success rate that’s more than twice the industry average.

"During both our Series A and Series B fundraising processes, the Primary team guided us every step of the way and ensured that we got it done and got it done right. We simply wouldn’t have gotten here without them."

—Laura Spiekerman, Cofounder and CRO, Alloy

TRULY STRATEGIC FINANCE

A partner on your financial big picture.

We work alongside you to turn a product idea into a full-fledged business strategy, with KPIs, clear milestones, and quantified progress. We’ll help you build and perfect those milestones and create a financial model to get you there, with on-call CFO support for forecasting, capitalization, and finance strategy.

Supercharge profitability

Leap ahead with sales leadership.

Even if as a founder you've never built a sales team before, Primary offers and implements frameworks for pipeline coverage, qualification targets, and sales targeting, partnering on building high-performing sales organizations.

"Without Primary’s GTM support, it’s hard to imagine Lyric accelerating our journey from Seed to Series B in under two years. Critical customer introductions, hands-on GTM operations guidance, and recruitment of our entire sales organization — including a standout Head of Revenue — all were instrumental."

—Ganesh Ramakrishna, Founder and CEO of Lyric

Hire like a pro

Staff a team—and recruiter—in months.

When your team urgently needs to make several hires, the Impact team can step in on rapid hiring sprints, seeing the process all the way through and leaving behind repeatable hiring playbooks, as we did for Inspiren.