We back magic makers
Primary invests in founders building things the world hasn't seen yet — at the moment before the world believes.
Fund Facts
The industry says early-stage funds should stay small. We disagree.
How we work
60+ operators here to help you move faster and win
The Primary Impact team embeds with our portfolio companies to deliver meaningful work — closing talent, deals, investors, and more.
Investors who know your market
Each Primary investor brings deep expertise in specific domains. They've seen the patterns, built the networks, and know the buyers.
The defining constraint of the next decade will be our ability to scale and optimize systems in complex, unsustainable, physical environments. We are faced with a generational opportunity to re-architect the infrastructure that powers our economy and we need to do so with pragmatism, curiosity and courage.
Founder-built Vertical AI and hardware networks will capture signals humans cannot see and convert them into autonomous systems with durable data moats. Legacy software is dead. I back systems focused on hardware autonomy, collaboration, and growth agents that rewrite how industries operate.
The future is already here—it's just not evenly distributed. Now is the time to reimagine the rigid financial and enterprise systems of the past. I'm partnering with the builders who are bridging that gap.
The threat of cybersecurity in an AI world is existential, but we are plagued with a history of incremental solutions that won't suffice. Now is the time to build businesses that solve society's biggest digital risks and make us all safer.
We’re all patients in a broken healthcare system. AI creates a once-in-a-lifetime opportunity to redefine how care is delivered. The implications are massive — better health for millions, lower costs for families, and a happier society.
The GTM bloat era is over. AI lets us eliminate managers who don't manage, sellers who don't sell, and CS that only reacts—finally transforming the revenue P&L.
Complex operational systems are plagued by costly, repeatable failures where six-figure mistakes are routine. Reliable, resourceful founders are using AI to embed intelligence directly into real workflows, eliminating these failures at the source and turning judgment and execution into durable advantages rather than heroic effort.
The next great consumer platform shift is here. We back founders building AI-native products that become trusted partners, removing friction, anticipating needs, and improving with every interaction to be essential to how people live, work, and connect.
AI demand is growing exponentionally and colliding with today's semiconductor capabilities. Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence.
The defining constraint of the next decade will be our ability to scale and optimize systems in complex, unsustainable, physical environments. We are faced with a generational opportunity to re-architect the infrastructure that powers our economy and we need to do so with pragmatism, curiosity and courage.
Founder-built Vertical AI and hardware networks will capture signals humans cannot see and convert them into autonomous systems with durable data moats. Legacy software is dead. I back systems focused on hardware autonomy, collaboration, and growth agents that rewrite how industries operate.
The future is already here—it's just not evenly distributed. Now is the time to reimagine the rigid financial and enterprise systems of the past. I'm partnering with the builders who are bridging that gap.
The threat of cybersecurity in an AI world is existential, but we are plagued with a history of incremental solutions that won't suffice. Now is the time to build businesses that solve society's biggest digital risks and make us all safer.
We’re all patients in a broken healthcare system. AI creates a once-in-a-lifetime opportunity to redefine how care is delivered. The implications are massive — better health for millions, lower costs for families, and a happier society.
The GTM bloat era is over. AI lets us eliminate managers who don't manage, sellers who don't sell, and CS that only reacts—finally transforming the revenue P&L.
Complex operational systems are plagued by costly, repeatable failures where six-figure mistakes are routine. Reliable, resourceful founders are using AI to embed intelligence directly into real workflows, eliminating these failures at the source and turning judgment and execution into durable advantages rather than heroic effort.
The next great consumer platform shift is here. We back founders building AI-native products that become trusted partners, removing friction, anticipating needs, and improving with every interaction to be essential to how people live, work, and connect.
AI demand is growing exponentionally and colliding with today's semiconductor capabilities. Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence.
The defining constraint of the next decade will be our ability to scale and optimize systems in complex, unsustainable, physical environments. We are faced with a generational opportunity to re-architect the infrastructure that powers our economy and we need to do so with pragmatism, curiosity and courage.
Founder-built Vertical AI and hardware networks will capture signals humans cannot see and convert them into autonomous systems with durable data moats. Legacy software is dead. I back systems focused on hardware autonomy, collaboration, and growth agents that rewrite how industries operate.
The future is already here—it's just not evenly distributed. Now is the time to reimagine the rigid financial and enterprise systems of the past. I'm partnering with the builders who are bridging that gap.
The threat of cybersecurity in an AI world is existential, but we are plagued with a history of incremental solutions that won't suffice. Now is the time to build businesses that solve society's biggest digital risks and make us all safer.
We’re all patients in a broken healthcare system. AI creates a once-in-a-lifetime opportunity to redefine how care is delivered. The implications are massive — better health for millions, lower costs for families, and a happier society.
The GTM bloat era is over. AI lets us eliminate managers who don't manage, sellers who don't sell, and CS that only reacts—finally transforming the revenue P&L.
Complex operational systems are plagued by costly, repeatable failures where six-figure mistakes are routine. Reliable, resourceful founders are using AI to embed intelligence directly into real workflows, eliminating these failures at the source and turning judgment and execution into durable advantages rather than heroic effort.
The next great consumer platform shift is here. We back founders building AI-native products that become trusted partners, removing friction, anticipating needs, and improving with every interaction to be essential to how people live, work, and connect.
AI demand is growing exponentionally and colliding with today's semiconductor capabilities. Outsider founders, not incumbents, taking first-principles big-swing approaches will build the compute infrastructure needed for superintelligence.
From our Co-founders
Dear Founder,
In 2015, we set out to redefine how a great seed investor could serve founders. Ten years in, we look a whole lot different: five sets of funds, $1.6B under management, top decile performance, and a growing, 60-person team working maniacally to help founders move faster and win. What’s never wavered is our core vision: to build the greatest seed-stage venture capital firm in the world by being the most impactful partners to the most talented and ambitious founders on the planet.
We view every startup as an act of magic. Great founders conjure something from nothing, fusing vision and passion to invent and reshape industries. In the age of AI, that magic is accelerating at an astonishing pace. While moving fast is easier than ever, standing apart has never been harder.
From our earliest days, we’ve partnered with founders at moments of maximum risk, bringing unparalleled resources to help them fully harness their potential. At the formative stage, before anything is built, we show up with a team engineered to support founders with their greatest challenges. And we stick around, working from backstage through the pivots and white-knuckle moments, helping founders break through and accelerate beyond.
Today, Primary brings the largest team, investing out of the largest fund, of any dedicated seed firm. This is not scale for scale’s sake, but scale that enables something different. That difference is a partnership of deeply expert, sector-specialized investors combined with unparalleled operating resources.
As we’ve grown, we haven’t changed the business we’re in. We’ve stayed at seed, while continuously improving how we show up. And we’re still building, because founders deserve more.
With our newest and largest funds, we are doubling down on our founding vision at the most exciting market moment of our lifetimes. If you’re a magician beginning to make your dent in the universe, we can’t wait to meet you, hear your plans, and get to work for you.
