Founders don't need "helpful."

Primary delivers results.

Primary Impact

We commit unreasonable resources to create unfair advantages.

Hundreds of Hires

Way more than just intros. We can hire full teams, running the process end-to-end.

Driving ARR

Million-dollar pilots, sales call review and coaching, customer retention strategies, and actual work to fill your top of funnel.

Strategies for Scale

Financial perspectives on how you can set milestones and create systems to turn a product into a business.

Your Next Investors

With a playbook honed over a decade of successful fundraises, Primary companies are 2x more likely to raise a Series A.

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NYC'S TOP FOUNDERS START HERE

AlloyAlloyAlloyAlloy

Tommy Nicholas, Laura Spiekerman, and Charles Hearn

Fairer finance, a million identity decisions at a time

First invested: 2015
AlmaAlmaAlmaAlma

Dr. Harry Ritter

Simplifying access to high-quality and affordable mental health care

First invested: 2018
ChiefChiefChiefChief

Carolyn Childers and Lindsay Kaplan

The leading private network for the world's most powerful women

First invested: 2017
ElectricElectricElectricElectric

Ryan Denehy

The help desk every mid-sized business deserves

First invested: 2016
K HealthK HealthK HealthK Health

Allon Bloch, Ran Shaul, Adam Singolda, Israel Roth

24/7, personalized, virtual healthcare—anytime, anywhere

First invested: 2016
MirrorMirrorMirrorMirror

Brynn Putnam

The nearly invisible home gym—and new category of screen; Lululemon acquired

First invested: 2016
SliceSliceSliceSlice

Ilir Sela

Tech for independent pizzerias—and online ordering for consumers

First invested: 2015
VestwellVestwellVestwellVestwell

Aaron Schumm

Powering modern-day workplace savings and investing programs

First invested: 2016
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Our team is your team

People drive everything we do. And our team plays to win.

Meet The Team

first Edition: The Magazine for New York Startups

Founders, Don’t Wait for Your Next Fundraise To Build Your PitchFounders, Don’t Wait for Your Next Fundraise To Build Your Pitch
Founders, Don’t Wait for Your Next Fundraise To Build Your Pitch

A “working equity story” is a critical tool for fundraising success. Here’s a step-by-step guide to creating the powerful, one-slide resource.

BY Lisa Lewin
Building the Foundations of Startup Team Culture Building the Foundations of Startup Team Culture
Building the Foundations of Startup Team Culture

An in-depth tutorial and set of worksheets to help startup leaders establish a positive culture from day one.

BY Rebecca Price
The Questions You Need To Ask To Hire Great SalespeopleThe Questions You Need To Ask To Hire Great Salespeople
The Questions You Need To Ask To Hire Great Salespeople

Partner Cassie Young shares a secret of streamlined hiring: Ask these hard questions first to qualify potential hires earlier in the interview process.

BY Cassie Young
Transitioning from Founder Led Sales to Your Critical First Sales Hire Transitioning from Founder Led Sales to Your Critical First Sales Hire
Transitioning from Founder Led Sales to Your Critical First Sales Hire

A case study on what you need to know, from screening resumes to closing your candidate.

BY Rebecca Price, Jason Gelman, Ryan Monk
Cassie Young and Jason Gelman Cassie Young and Jason Gelman
The Mistakes That Derail Your Startup Sales Calls

Whether you’re a founder or AE, here’s advice we’ve honed from hundreds of coaching sessions.

BY Cassie Young, Jason Gelman
Learn From the Best: Dandy’s Head of Talent on What Makes a Great RecruiterLearn From the Best: Dandy’s Head of Talent on What Makes a Great Recruiter
Learn From the Best: Dandy’s Head of Talent on What Makes a Great Recruiter

He took the team from 13 to 650 at lightning speed. Here’s what recruiters and founders can learn from the legend himself.

BY Gina Yocom
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