Our team is your team.
Builders, not just backers.
Our Team
Inspired by a commitment to New York City tech and the founders who bring it to life, Brad Svrluga and Ben Sun launched Primary in 2015 to build a different type of seed firm. With a mission to maximize impact, Primary has steadily built the most experienced and dynamic team in the seed landscape, anchored by the largest portfolio impact staff in the industry.
What unifies us at Primary is that we're all builders, not just backers. We partner intimately on the very hard work of companies’ earliest stages, and we are constantly looking for new ways to expand our impact, build new capabilities, and continue to set the bar for just how impactful an investor can be. When we invest, we invest with all we’ve got.
We've always been focused on New York City, and increasingly find the network we’ve built here also gives us access to top deals around the world.
WHO WE ARE; HOW WE WORK
These are the values that define how we work with founders.
Dive deep
Go the extra mile and do the hard work to get to data-driven answers and insights.
Work with the best
Expect nothing short of excellence and a hunger to win from colleagues, founders, and operators.
Build a 'we' team
Collaborate meaningfully as a team and share expertise to deliver unparalleled support.
Challenge what's 'possible'
Think creatively and build. We're not in the business of what's been done before, we're redefining what seed investing can be.
Wear the founder's shoes
Trust is paramount. Start with empathy and curiosity, and work collaboratively to solve problems from founders’ perspective.
Play to win
Consider every opportunity through the lens of ultimate success. Winning doesn’t mean squeaking by, it means being 10X better.