We seek out visionaries.

Here's who we've met so far.

FILTER BY SECTOR
EXITED
COMPANYABOUT
AlloyFairer finance, a million identity decisions at a time
Alloy

CEO & FOUNDERs

Tommy Nicholas

Laura Spiekerman

Charles Hearn

THE BIG IDEA

The identity decisioning platform for fintech companies, banks, and credit unions expanding their digital product offerings.

AlmaSimplifying access to high-quality and affordable mental health care
Alma

CEO & FOUNDERs

Dr. Harry Ritter

THE BIG IDEA

Mental health should be accessible to all. Alma connects therapy seekers to in-network providers equipped with tools to manage their practice, connect to insurance, and enable affordable, high-quality care.

AndrosThe next generation of health provider network management
Andros

CEO & FOUNDERs

Mike Simmons

THE BIG IDEA

Create the singular, intelligent data engine to power all facets of provider network management and credentialing.

ArkManufacturing the future of sustainable meat

CEO & FOUNDERs

Yossi Quint

THE BIG IDEA

Traditional meat isn't good for the environment; cultivated meat isn't affordable—yet. Ark Biotech builds bioreactors for an estimated $25 billion market in the next decade.

BalancedDigital exercise for older adults
Balanced

CEO & FOUNDERs

Katie Reed

Kelly Froelich

THE BIG IDEA

Balanced is committed to helping older adults maintain vibrancy in their lives, with an exercise platform that promises community, joy, and a personalized experience.

Bedrock OceanHarnessing the ocean's potential by creating its most comprehensive map
Bedrock Ocean

CEO & FOUNDERs

Anthony DiMare

Charles Chiau

THE BIG IDEA

Ocean knowledge informs climate models, weather reports, exploration, and more. This team, hailing from SpaceX, Apple, and the EPA, is building and integrating a master map.

BenchAn AI-driven finance team for every small business

CEO & FOUNDERs

Ian Crosby

Adam Saint

Jordan Menashy

Pavel Rodionov

THE BIG IDEA

Imagine the value business owners could unlock if they got back the time spent on bookkeeping and taxes. Bench's AI system automates financials directly from accounts.

Black Crow AIEmpowering every ecommerce brand with machine learning
Black Crow AI

CEO & FOUNDERs

Richard Harris

Shehzad Khan

Damon Tassone

Joel Goldman

THE BIG IDEA

Help customers see into the future of their most important success metrics and take actions toward improvements.

BravelyBuilding a better life at work with professional coaching for everyone
Bravely

CEO & FOUNDERs

Toby Hervey

Sarah Sheehan

THE BIG IDEA

Individualized support for employees is essential to an inclusive and high-performing company culture. Bravely's on-demand coaching platform supports development and well-being for all.

CasapA modern platform for streamlined financial operations

CEO & FOUNDERs

Shanthi Shanmugam (CEO)

Saisi Peter

THE BIG IDEA

Rethinking back office operations for fintechs and banks. Casap provides technology infrastructure to empower businesses with financial and operational leverage.

ChiefThe leading private network for the world's most powerful women
Chief

CEO & FOUNDERs

Carolyn Childers

Lindsay Kaplan

THE BIG IDEA

Bridging the executive gender gap with networks, community, services, and content to get more women successfully in the C-Suite.

CoEdition Style at plus size

CEO & FOUNDERs

Brooke Cundiff

Keith George

Kent Helbig

Kevin Ryan

THE BIG IDEA

The majority of clothing brands ignore the fact that the average American woman is plus-sized. Better style in more inclusive sizes wins.

Coupang The largest ecommerce company in South Korea NASDAQ: CPNG

CEO & FOUNDERs

Bom Suk Kim

EXITED

THE BIG IDEA

Make customers ask “How did I ever live without Coupang?” Unsatisfied with market dominance, the ecommerce company is expanding to food delivery and financial services.

DandelionMultimodal clinical data for AI and precision medicine
Dandelion

CEO & FOUNDERs

Elliott Green

Niyum Gandhi

Ziad Obermeyer

Sendhil Mullainathan

THE BIG IDEA

Clinical AI and precision medicine offer the potential for earlier diagnoses, personalized therapies, and more equitable healthcare. Dandelion's platform offers the data, validation, and proof to make it possible.

DandyBuilding the operating system for dentists

CEO & FOUNDERs

Daniel Hanover

Toni Oloko

THE BIG IDEA

The driving force in digitizing a $138 billion industry. Inspired by the early Toast playbook, Dandy's intraoral scanner and platform connect dentists to labs for faster turnaround and better results.

DividePioneered workplace BYOD; Google acquired

CEO & FOUNDERs

David Zhu

Alexander Trewby

Andrew Toy

EXITED

THE BIG IDEA

Before it was standard practice, Divide set out to give people the best mobile experience at work.

ElectricThe help desk every mid-sized business deserves
Electric

CEO & FOUNDERs

Ryan Denehy

THE BIG IDEA

Far exceed the level of service that businesses have come to expect in IT.

EphemeralCommitment-free tattoos: a new form of self-expression
Ephemeral

CEO & FOUNDERs

Jeffrey Liu, CEO

Vandan Shah

Joshua Sakhai

Brennal Pierre

THE BIG IDEA

Identity is becoming more fluid. Ephemeral meets the moment with patented ink that fades in about a year and parlors where traditional tattoo artists apply it.

EtchedChips built for Gen AI—doing 140x more powerful inference
Etched

CEO & FOUNDERs

Gavin Uberti

Chris Zhu

THE BIG IDEA

Generative AI could be over 140x more powerful with specialized chips. This team of Harvard dropouts is creating just that.

Firstleaf Direct-to-consumer wine company offering unmatched personalization
Firstleaf

CEO & FOUNDERs

Philip James

Erik Steigler

THE BIG IDEA

Firstleaf harnesses the power of data, technology, and world-class winemaking to remove the guesswork that comes with wine selection, so wine lovers can explore risk-free.

Flock HomesThe retirement solution for landlords

CEO & FOUNDERs

Ari Rubin

THE BIG IDEA

Helps rental property owners keep all the benefits of owning real estate without any of the burdens. Flock seamlessly converts individually-owned property into an index fund of houses.

Flume HealthThe infrastructure layer for a new generation of health plans
Flume Health

CEO & FOUNDERs

Cédric Kovacs-Johnson

THE BIG IDEA

As the health insurance landscape begins its own fintech-style transformation, Flume's platform makes health plan creation fast, flexible, and less expensive.

FlymachineReimagining live performances for a hybrid future
Flymachine

CEO & FOUNDERs

Andrew Dreskin

Rick Farman

THE BIG IDEA

Venues can add a revenue stream to live shows by live streaming them to fans on this social, interactive video platform.

FuseThe loan origination system built for integration and customization

CEO & FOUNDERs

Andres Klaric

Marc Escapa

THE BIG IDEA

Build custom workflows and integrations without compromising scalability and security.

HLTHThe leading platform convening the entire health ecosystem around innovation

CEO & FOUNDERs

Jonathan Weiner

THE BIG IDEA

Unparalleled events with industry leaders. Inspiring articles, webinars, and mission-driven initiatives. A unique marketplace for the health community.

HammerheadThe most advanced cycling computer on the road

CEO & FOUNDERs

Pieter Morgan

Laurence Wattrus

Jon Morgan

EXITED

THE BIG IDEA

Do one thing well: durable, reliable navigation hardware. It's a cult classic among cyclists.

HealthifyConnecting families to social services; WellSky acquired

CEO & FOUNDERs

Manik Bhat

EXITED

THE BIG IDEA

An integrated, individual-first healthcare ecosystem that addresses social needs and improves community health outcomes. Sold to WellSky.

Helaina Better nutrition from the beginning, for all babies

CEO & FOUNDERs

Laura Katz

THE BIG IDEA

Bridging the glaring gap in health benefits between breastmilk and infant formula via lab-grown human proteins.

J2 HealthImproving provider networks and the healthcare they deliver

CEO & FOUNDERs

Josh Poretz

THE BIG IDEA

Medical providers are core to the $4 trillion American healthcare system; J2 provides real-time insights on how they're doing.

JetSmart cart online shopping empowering consumers to save; Walmart acquired
Jet

CEO & FOUNDERs

Marc Lore

Mike Hanrahan

Nate Faust

EXITED

THE BIG IDEA

Marc Lore bet that some consumers prioritize value over speed of delivery. He built a membership service that batched shipping and encouraged big orders. Sold to Walmart.

Jukebox HealthThe solution for safer aging
Jukebox Health

CEO & FOUNDERs

Seung Bak

Oren Shatken

Romanos Fessas

THE BIG IDEA

Older adults want to stay in their homes—and enjoy longer lives doing so. Jukebox Health’s safety checkups and home upgrades are here to help.

K Health24/7, personalized, virtual healthcare—anytime, anywhere
K Health

CEO & FOUNDERs

Allon Bloch

Ran Shaul

Adam Singolda

Israel Roth

THE BIG IDEA

Reinventing healthcare using artificial intelligence. K Health offers everyone affordable, personalized health information and connects patients to doctors for text-based visits.

KindredHow companies and their leaders navigate complex ESG decisions

CEO & FOUNDERs

Elyssa Byck

Ian Schafer

EXITED

THE BIG IDEA

Executives need to be prepared to meet increasingly important Environmental, Social, and Governance issues. This network supports learning.

Kinetic Making workplace injuries a thing of the past

CEO & FOUNDERs

Haytham Elhawary

Aditya Bansal

THE BIG IDEA

Use machine learning to detect and deter dangerous, injury-producing movements for warehouse, factory, and other manual workers via a simple, hip-mounted sensor.

LanternAI for Net Dollar Retention

CEO & FOUNDERs

David Bromberg

THE BIG IDEA

Revolutionizing the way sales teams take control of their customer bases. Lantern is building tools that help B2B companies increase Net Revenue Retention.

LatchRedefining just how smart a lock can be NASDAQ: LTCH
Latch

CEO & FOUNDERs

Luke Schoenfelder

Brian Jones

Thomas Meyerhoffer

EXITED

THE BIG IDEA

Technology that makes the experience of coming home feel like magic—on its way into every new apartment building in the U.S.

Lili Banking Banking designed for freelancers

CEO & FOUNDERs

Lilac Bar David

Liran Zelka

THE BIG IDEA

Freelancers bring in $1.2 trillion+ in annual earnings. They deserve tailored banking to track expenses, navigate taxes, get financial insights, and save time and money.

LunchboxEnterprise-scale tools for all restaurants
Lunchbox

CEO & FOUNDERs

Nabeel Alamgir

Andrew Boryk

Hadi Rashid

Mohammad Afzal

THE BIG IDEA

A restaurateur's take on next-gen restaurant essentials: omnichannel ordering, growth marketing tools, and partner integrations.

MakeSpaceA ridiculously convenient storage service

CEO & FOUNDERs

Rahul Gandhi

Adam LeVasseur

Samuel Ian Rosen

THE BIG IDEA

A great customer experience for storage: digital scheduling, professional movers, photo inventories, and the ability to retrieve any item without setting foot in a warehouse.

MapleA vertically integrated restaurant that delivers; Deliveroo acquired

CEO & FOUNDERs

Caleb Merkl

Akshay Navle

Will Gaybrick

EXITED

THE BIG IDEA

Rethink the restaurant as exceptionally good delivery food. Recruit David Chang to help do it. Acquired by Deliveroo.

Marker LearningAccessible learning disability assessments and action plans
Marker Learning

CEO & FOUNDERs

Stefan Bauer

Emily Yudofsky

THE BIG IDEA

Undiagnosed learning disabilities prevent students from reaching their full potential. Marker Learning's telepsychology platform makes assessments easier, cheaper, and faster.

MirrorThe nearly invisible home gym—and new category of screen; Lululemon acquired
Mirror

CEO & FOUNDERs

Brynn Putnam

EXITED

THE BIG IDEA

A third screen for the home, delivering wellness: fitness, meditation, teletherapy, and more.

MobotBringing robotic efficiency to QA testing

CEO & FOUNDERs

Eden Full Goh

THE BIG IDEA

A mobile-centric solution to product development and quality assurance—tested by robots to help software teams move faster with more confidence.

Naya HomesReimagining vacation & short-term rental for homeowners in Latin America

CEO & FOUNDERs

Humberto Pacheco

Roberto Germán (Moof) Fernández del Castillo Vallés

Iacopo Santini

THE BIG IDEA

In the U.S., a significant portion of vacation and short-term rentals are professionally managed; Naya unlocks the opportunity in Latin America.

NoomLife-changing behavioral health tools
Noom

CEO & FOUNDERs

Saeju Jeong

Artem Petakov

THE BIG IDEA

Tech plus human empathy empower personal changes that make the whole world healthier.

OdekoWorld-class software helping local coffee shops, cafés, and bakeries grow
Odeko

CEO & FOUNDERs

Dane Atkinson

THE BIG IDEA

With mobile ordering and an intelligent supply chain management system, independent coffee shops can operate just like the big chains.

OliveA shopping service making deliveries easier on customers and the planet
Olive

CEO & FOUNDERs

Nathan Faust

THE BIG IDEA

As online shopping becomes the norm, its packaging becomes a serious ecological issue—unless everything is consolidated into convenient, reusable containers.

OllieFeeding dogs like they're part of the family

CEO & FOUNDERs

Nick Stafford, CEO

Alex Douzet

Gabby Slome

Randy Jimenez

THE BIG IDEA

People love their dogs. What's for dinner should reflect that - and it's time for much better pet food.

One Three Biotech Applying AI to life-saving drug discovery

CEO & FOUNDERs

Neel Madhukar

Coryander Gilvary

Bradlay Pryde

Olivier Elemento

THE BIG IDEA

Combine biology with artificial intelligence to uncover new insights and build the next generation of drug discovery.

OrumEnterprise infrastructure for the fastest money movement
Orum

CEO & FOUNDERs

Stephany Kirkpatrick

THE BIG IDEA

Speed of payment shapes the ability to build wealth. With Orum's frictionless financial infrastructure, the question is no longer how enterprises move money—it's how fast.

Package FreeLeading zero-waste lifestyle stores and brands
Package Free

CEO & FOUNDERs

Matt Scanlan

Lauren Singer

THE BIG IDEA

Consumers are making purchase decisions based on environmental impact. Package Free curates great products that are also good for the environment.

PatternBuying and elevating Shopify brands
Pattern

CEO & FOUNDERs

Nick Ling

Suze Dowling

Emmett Shine

THE BIG IDEA

The rise of Shopify means more independent sellers than ever before. The ecommerce experts at Pattern acquire them into a well-tended family of brands.

Perry HealthRemote care clinic for people living with Type 2 diabetes
Perry Health

CEO & FOUNDERs

Pan Chaudhury

THE BIG IDEA

At-home diabetes care, 7 days a week. Unlimited supplies. Covered by Medicare. Better access and better outcomes.

PinwheelThe API to connect employment data to apps
Pinwheel

CEO & FOUNDERs

Curtis Lee

Kurt Lin

Anish Basu

THE BIG IDEA

Improve the GDP of banks and lenders and enable new businesses by making employment and payroll data easily accessible.

PluralThe best of open-source apps
Plural

CEO & FOUNDERs

Michael Guarino

THE BIG IDEA

Streamline app installation and operations with production-ready, top-tier open source apps.

PlySimplified materials management for contractors – saving tons of time and money

CEO & FOUNDERs

Dave Wigder

Darion Miller

THE BIG IDEA

There are 325,000 mechanical/HVAC, electrical, and plumbing contractors in the U.S. that spend over 30% of their time managing and purchasing materials. Ply uses a mix of services and technology to streamline inventory management and purchasing for these fast growing businesses.

Pump Audio The artist-friendly music licensing platform; Getty Images acquired

CEO & FOUNDERs

Steve Ellis

Rob Tourtelot

EXITED

THE BIG IDEA

the A digital agent to get musicians in front of TV and advertising producers, offering licensing that doesn't give away full ownership.

RealmHomeowners' one-stop-shop for actionable, unbiased advice
Realm

CEO & FOUNDERs

Liz Young

THE BIG IDEA

Most Americans' biggest asset is their home. Realm's data gives homeowners peace of mind in making any decision regarding their home.

Relay CommerceA founder-friendly way for SaaS entrepreneurs to pass the baton.

CEO & FOUNDERs

Ricardo Hinds
Austin Simon

THE BIG IDEA

There are thousands of ecommerce SaaS founders who excel at building 0-1, but don't have the knowledge or resources to scale—and that's where Relay taps in.

ReonomyThe single most valuable resource in commercial real estate; Altus acquired

CEO & FOUNDERs

Richard Sarkis

Charlie Oshman

Guillermo Sanchez

Harlan Milkove

EXITED

THE BIG IDEA

Revolutionize commercial real estate by integrating the largest, most accurate source of in-depth property details and analysis across the U.S.

RetirableA clear path to confident retirement

CEO & FOUNDERs

Tyler End

Ian Yamey

THE BIG IDEA

The first-of-its-kind holistic retirement solution for those without millions in savings.

RoundA community for tech leaders committed to building the future better

CEO & FOUNDERs

Ryan Fuller

Brian Jansen

Mani Gill

THE BIG IDEA

Tech leaders shape our world; this community and platform prepare them to better it.

Routehappy via ATPCOThe industry leader in rich content for airlines; ATPCO acquired

CEO & FOUNDERs

Robert Albert

EXITED

THE BIG IDEA

All the information consumers need to see when shopping for a flight.

Seated Offering rewards for eating at the best restaurants in the world

CEO & FOUNDERs

Bo Peabody

Brice Gumpel

THE BIG IDEA

A restaurant discovery app and booking platform that rewards customers with credits for gift cards at retailers like Nike and Uber.

SelfMadeDemocratizing great marketing tools

CEO & FOUNDERs

Brian Schechter

Zach Lloyd

THE BIG IDEA

Deliver the tech, the team, and the marketing operations to elevate upstarts.

SliceTech for independent pizzerias—and online ordering for consumers
Slice

CEO & FOUNDERs

Ilir Sela

THE BIG IDEA

Technology that gives small pizza shops the power of big ones. Slice's centralized ordering app and marketing tools help pizzeria owners build thriving modern businesses.

Small Door Veterinary Modernizing medical care for pets

CEO & FOUNDERs

Florent Peyre

Josh Guttman

THE BIG IDEA

America's healthcare disruptors are bringing quality and convenience to primary care. Small Door is rethinking the vet, improving the experience for pets and their parents.

Spark AIThe human spark at the AI frontier; John Deere acquired

CEO & FOUNDERs

Michael Kohen

EXITED

THE BIG IDEA

AI's enormous potential is slowed down by the edge cases computers can't solve. SparkAI brings humans in to help, empowering companies to launch & scale revolutionary products faster than ever before.

Spark Advisors Every senior's personal health advisor

CEO & FOUNDERs

James Jiang

Byron Edwards

Alex Zhang

THE BIG IDEA

Partner with local agents to help seniors enroll in Medicare, maximize benefits, and take control of their health.

SquareFootA new way to rent commercial space—all about flexibility and transparency
SquareFoot

CEO & FOUNDERs

Jonathan Wasserstrum

Aron Susman

Justin Lee

THE BIG IDEA

Bring together simple tools, devoted brokers, better data, and flexible plans to make office rentals easier.

StanzaIntelligent load management for websites

CEO & FOUNDERs

Niall Murphy

Joseph Bironas

THE BIG IDEA

Make reliability not just the privilege of the richest, biggest tech companies in the world, but a standard accessible to all companies building software.

Stellar HealthAchieve success in value‑based care
Stellar Health

CEO & FOUNDERs

Michael Meng

Ari Brenner

Octavian Costache

Ben Kraus

THE BIG IDEA

Delivering the healthcare payment model to ensure providers and their staff are reimbursed and rewarded for improving patient outcomes.

The VendryThe leading destination for planning virtual, hybrid, and live events
The Vendry

CEO & FOUNDERs

Daphne Hoppenot

THE BIG IDEA

The professional network and marketplace built for the events industry.

Ticketfly The first event ticketing platform for the social era; Pandora acquired

CEO & FOUNDERs

Andrew Dreskin

EXITED

THE BIG IDEA

Ticketfly took on Ticketmaster by offering social media capabilities and better consumer-facing technology for venues and promoters. Pandora bought it for $450 million.

TxViaPayments tech that managed 100 million+ accounts; Google acquired

CEO & FOUNDERs

Carl Ansley

EXITED

THE BIG IDEA

Enable mass-market prepaid cards, general-purpose reloadable cards, and gift cards as well as incentive payments, government disbursements, payroll, and expense management.

VestwellPowering modern-day workplace savings and investing programs
Vestwell

CEO & FOUNDERs

Aaron Schumm

THE BIG IDEA

Workplace savings programs are a key lever for lifetime financial security. Vestwell partners with both legacy players and disruptors to apply better tech to plans of all sizes.

Virtual Facility Helping institutional facilities understand and manage operations

CEO & FOUNDERs

Mark Prewett

Reed Berinato

THE BIG IDEA

Connect accurate, real-time, data-driven intelligence to operational workflows to keep institutional operations accurate, safe, and lean.

WhoSayInfluencer marketing for advertisers in every vertical; Viacom acquired

CEO & FOUNDERs

Steve Ellis

Michael Holtzman

Harvey Schwartz

EXITED

THE BIG IDEA

Professionally vet celebrity and influencer talent; maximize performance across social, TV, and digital media distribution.

Wunderkind One-to-one performance marketing at scale

CEO & FOUNDERs

Ryan Urban

Andreas Spartalis

Brooke Partelow

Namik Abdulzade

THE BIG IDEA

Help ecommerce companies customize meaningful messages to potential customers across multiple channels.

YipitProviding alternative data to financial investors

CEO & FOUNDERs

Vinicius Vacanti

James Moran

THE BIG IDEA

Technology generates incredible amounts of valuable public data. Yipit gathers and makes sense of it for investors.

Zenlytic Helping ecommerce businesses understand and act on their data

CEO & FOUNDERs

Ryan Janssen

Paul Blankley

THE BIG IDEA

Be the translation layer between data and marketing teams.

This list is a non-exhaustive representation of Primary’s complete portfolio.

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