We seek out visionaries.
Here's who we've met so far.
COMPANY | ABOUT |
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![]() | Fairer finance, a million identity decisions at a time |
![]() | CEO & FOUNDERsTommy Nicholas Laura Spiekerman Charles Hearn The big ideaThe identity decisioning platform for fintech companies, banks, and credit unions expanding their digital product offerings. |
![]() | Simplifying access to high-quality and affordable mental health care |
![]() | CEO & FOUNDERsDr. Harry Ritter The big ideaMental health should be accessible to all. Alma connects therapy seekers to in-network providers equipped with tools to manage their practice, connect to insurance, and enable affordable, high-quality care. |
![]() | The next generation of health provider network management |
![]() | CEO & FOUNDERsMike Simmons The big ideaCreate the singular, intelligent data engine to power all facets of provider network management and credentialing. |
![]() | Ushering in the era of Computational Bioprocess |
CEO & FOUNDERsYossi Quint The big ideaTraditional meat isn't good for the environment; cultivated meat isn't affordable—yet. Ark Biotech builds bioreactors for an estimated $25 billion market in the next decade. | |
![]() | Digital exercise for older adults |
![]() | CEO & FOUNDERsKatie Reed Kelly Froelich The big ideaBalanced is committed to helping older adults maintain vibrancy in their lives, with an exercise platform that promises community, joy, and a personalized experience. |
![]() | Harnessing the ocean's potential by creating its most comprehensive map |
![]() | CEO & FOUNDERsAnthony DiMare Charles Chiau The big ideaOcean knowledge informs climate models, weather reports, exploration, and more. This team, hailing from SpaceX, Apple, and the EPA, is building and integrating a master map. |
![]() | An AI-driven finance team for every small business |
CEO & FOUNDERsIan Crosby Adam Saint Jordan Menashy Pavel Rodionov The big ideaImagine the value business owners could unlock if they got back the time spent on bookkeeping and taxes. Bench's AI system automates financials directly from accounts. | |
![]() | Empowering every ecommerce brand with machine learning |
![]() | CEO & FOUNDERsRichard Harris Shehzad Khan Damon Tassone Joel Goldman The big ideaHelp customers see into the future of their most important success metrics and take actions toward improvements. |
![]() | Building a better life at work with professional coaching for everyone |
![]() | CEO & FOUNDERsToby Hervey Sarah Sheehan The big ideaIndividualized support for employees is essential to an inclusive and high-performing company culture. Bravely's on-demand coaching platform supports development and well-being for all. |
![]() | A modern platform for streamlined financial operations |
CEO & FOUNDERsShanthi Shanmugam (CEO) Saisi Peter The big ideaRethinking back office operations for fintechs and banks. Casap provides technology infrastructure to empower businesses with financial and operational leverage. | |
![]() | The leading private network for the world's most powerful women |
![]() | CEO & FOUNDERsCarolyn Childers Lindsay Kaplan The big ideaBridging the executive gender gap with networks, community, services, and content to get more women successfully in the C-Suite. |
![]() | Style at plus size |
CEO & FOUNDERsBrooke Cundiff Keith George Kent Helbig Kevin Ryan The big ideaThe majority of clothing brands ignore the fact that the average American woman is plus-sized. Better style in more inclusive sizes wins. | |
![]() | The largest ecommerce company in South Korea NASDAQ: CPNG |
CEO & FOUNDERsBom Suk Kim The big ideaMake customers ask “How did I ever live without Coupang?” Unsatisfied with market dominance, the ecommerce company is expanding to food delivery and financial services. | |
![]() | Multimodal clinical data for AI and precision medicine |
![]() | CEO & FOUNDERsElliott Green Niyum Gandhi Ziad Obermeyer Sendhil Mullainathan The big ideaClinical AI and precision medicine offer the potential for earlier diagnoses, personalized therapies, and more equitable healthcare. Dandelion's platform offers the data, validation, and proof to make it possible. |
![]() CEO & FOUNDERsElliott Green Niyum Gandhi Ziad Obermeyer Sendhil Mullainathan THE BIG IDEAClinical AI and precision medicine offer the potential for earlier diagnoses, personalized therapies, and more equitable healthcare. Dandelion's platform offers the data, validation, and proof to make it possible. | |
![]() | Building the operating system for dentists |
CEO & FOUNDERsDaniel Hanover Toni Oloko The big ideaThe driving force in digitizing a $138 billion industry. Inspired by the early Toast playbook, Dandy's intraoral scanner and platform connect dentists to labs for faster turnaround and better results. | |
![]() | Pioneered workplace BYOD; Google acquired |
CEO & FOUNDERsDavid Zhu Alexander Trewby Andrew Toy The big ideaBefore it was standard practice, Divide set out to give people the best mobile experience at work. | |
CEO & FOUNDERsDavid Zhu Alexander Trewby Andrew Toy THE BIG IDEABefore it was standard practice, Divide set out to give people the best mobile experience at work. | |
![]() | The help desk every mid-sized business deserves |
![]() | CEO & FOUNDERsRyan Denehy The big ideaFar exceed the level of service that businesses have come to expect in IT. |
![]() | Commitment-free tattoos: a new form of self-expression |
![]() | CEO & FOUNDERsJeffrey Liu, CEO Vandan Shah Joshua Sakhai Brennal Pierre The big ideaIdentity is becoming more fluid. Ephemeral meets the moment with patented ink that fades in about a year and parlors where traditional tattoo artists apply it. |
![]() | Chips built for Gen AI—doing 20x more powerful inference |
![]() | CEO & FOUNDERsGavin Uberti Chris Zhu Robert Wachen The big ideaGenerative AI could be over 140x more powerful with specialized chips. This team of Harvard dropouts is creating just that. |
![]() | Direct-to-consumer wine company offering unmatched personalization |
![]() | CEO & FOUNDERsPhilip James Erik Steigler The big ideaFirstleaf harnesses the power of data, technology, and world-class winemaking to remove the guesswork that comes with wine selection, so wine lovers can explore risk-free. |
![]() | The retirement solution for landlords |
CEO & FOUNDERsAri Rubin The big ideaHelps rental property owners keep all the benefits of owning real estate without any of the burdens. Flock seamlessly converts individually-owned property into an index fund of houses. | |
CEO & FOUNDERsAri Rubin THE BIG IDEAHelps rental property owners keep all the benefits of owning real estate without any of the burdens. Flock seamlessly converts individually-owned property into an index fund of houses. | |
![]() | The infrastructure layer for a new generation of health plans |
![]() | CEO & FOUNDERsCédric Kovacs-Johnson The big ideaAs the health insurance landscape begins its own fintech-style transformation, Flume's platform makes health plan creation fast, flexible, and less expensive. |
![]() | Reimagining live performances for a hybrid future |
![]() | CEO & FOUNDERsAndrew Dreskin Rick Farman The big ideaVenues can add a revenue stream to live shows by live streaming them to fans on this social, interactive video platform. |
![]() | The loan origination system built for integration and customization |
CEO & FOUNDERsAndres Klaric Marc Escapa The big ideaBuild custom workflows and integrations without compromising scalability and security. | |
CEO & FOUNDERsAndres Klaric Marc Escapa THE BIG IDEABuild custom workflows and integrations without compromising scalability and security. | |
![]() | The leading platform convening the entire health ecosystem around innovation |
CEO & FOUNDERsJonathan Weiner The big ideaUnparalleled events with industry leaders. Inspiring articles, webinars, and mission-driven initiatives. A unique marketplace for the health community. | |
![]() | The most advanced cycling computer on the road |
CEO & FOUNDERsPieter Morgan Laurence Wattrus Jon Morgan The big ideaDo one thing well: durable, reliable navigation hardware. It's a cult classic among cyclists. | |
![]() | Connecting families to social services; WellSky acquired |
CEO & FOUNDERsManik Bhat The big ideaAn integrated, individual-first healthcare ecosystem that addresses social needs and improves community health outcomes. Sold to WellSky. | |
![]() | Better nutrition from the beginning, for all babies |
CEO & FOUNDERsLaura Katz The big ideaBridging the glaring gap in health benefits between breastmilk and infant formula via lab-grown human proteins. | |
![]() | The world’s first AI powered Senior Living operating platform |
CEO & FOUNDERsAlex Hejnosz Michael Wang The big ideaAn AI powered ambient monitoring platform that reduces adverse events, optimizes staff workflows and drives topline revenue in Senior Living communities. | |
![]() | Improving provider networks and the healthcare they deliver |
CEO & FOUNDERsJosh Poretz The big ideaMedical providers are core to the $4 trillion American healthcare system; J2 provides real-time insights on how they're doing. | |
CEO & FOUNDERsJosh Poretz THE BIG IDEAMedical providers are core to the $4 trillion American healthcare system; J2 provides real-time insights on how they're doing. | |
![]() | Smart cart online shopping empowering consumers to save; Walmart acquired |
![]() | CEO & FOUNDERsMarc Lore Mike Hanrahan Nate Faust The big ideaMarc Lore bet that some consumers prioritize value over speed of delivery. He built a membership service that batched shipping and encouraged big orders. Sold to Walmart. |
![]() CEO & FOUNDERsMarc Lore Mike Hanrahan Nate Faust THE BIG IDEAMarc Lore bet that some consumers prioritize value over speed of delivery. He built a membership service that batched shipping and encouraged big orders. Sold to Walmart. | |
![]() | The solution for safer aging |
![]() | CEO & FOUNDERsSeung Bak Oren Shatken Romanos Fessas The big ideaOlder adults want to stay in their homes—and enjoy longer lives doing so. Jukebox Health’s safety checkups and home upgrades are here to help. |
![]() | 24/7, personalized, virtual healthcare—anytime, anywhere |
![]() | CEO & FOUNDERsAllon Bloch Ran Shaul Adam Singolda Israel Roth The big ideaReinventing healthcare using artificial intelligence. K Health offers everyone affordable, personalized health information and connects patients to doctors for text-based visits. |
![]() | How companies and their leaders navigate complex ESG decisions |
CEO & FOUNDERsElyssa Byck Ian Schafer The big ideaExecutives need to be prepared to meet increasingly important Environmental, Social, and Governance issues. This network supports learning. | |
![]() | Making workplace injuries a thing of the past |
CEO & FOUNDERsHaytham Elhawary Aditya Bansal The big ideaUse machine learning to detect and deter dangerous, injury-producing movements for warehouse, factory, and other manual workers via a simple, hip-mounted sensor. | |
![]() | AI for Net Dollar Retention |
CEO & FOUNDERsDavid Bromberg The big ideaRevolutionizing the way sales teams take control of their customer bases. Lantern is building tools that help B2B companies increase Net Revenue Retention. | |
CEO & FOUNDERsDavid Bromberg THE BIG IDEARevolutionizing the way sales teams take control of their customer bases. Lantern is building tools that help B2B companies increase Net Revenue Retention. Links | |
![]() | Redefining just how smart a lock can be NASDAQ: LTCH |
![]() | CEO & FOUNDERsLuke Schoenfelder Brian Jones Thomas Meyerhoffer The big ideaTechnology that makes the experience of coming home feel like magic—on its way into every new apartment building in the U.S. |
![]() | Banking designed for freelancers |
CEO & FOUNDERsLilac Bar David Liran Zelka The big ideaFreelancers bring in $1.2 trillion+ in annual earnings. They deserve tailored banking to track expenses, navigate taxes, get financial insights, and save time and money. | |
![]() | Enterprise-scale tools for all restaurants |
![]() | CEO & FOUNDERsNabeel Alamgir Andrew Boryk Hadi Rashid Mohammad Afzal The big ideaA restaurateur's take on next-gen restaurant essentials: omnichannel ordering, growth marketing tools, and partner integrations. |
![]() | A ridiculously convenient storage service |
CEO & FOUNDERsRahul Gandhi Adam LeVasseur Samuel Ian Rosen The big ideaA great customer experience for storage: digital scheduling, professional movers, photo inventories, and the ability to retrieve any item without setting foot in a warehouse. | |
![]() | A vertically integrated restaurant that delivers; Deliveroo acquired |
CEO & FOUNDERsCaleb Merkl Akshay Navle Will Gaybrick The big ideaRethink the restaurant as exceptionally good delivery food. Recruit David Chang to help do it. Acquired by Deliveroo. | |
![]() | Accessible learning disability assessments and action plans |
![]() | CEO & FOUNDERsStefan Bauer Emily Yudofsky The big ideaUndiagnosed learning disabilities prevent students from reaching their full potential. Marker Learning's telepsychology platform makes assessments easier, cheaper, and faster. |
![]() | The nearly invisible home gym—and new category of screen; Lululemon acquired |
![]() | CEO & FOUNDERsBrynn Putnam The big ideaA third screen for the home, delivering wellness: fitness, meditation, teletherapy, and more. |
![]() | Bringing robotic efficiency to QA testing |
CEO & FOUNDERsEden Full Goh The big ideaA mobile-centric solution to product development and quality assurance—tested by robots to help software teams move faster with more confidence. | |
![]() | Reimagining vacation & short-term rental for homeowners in Latin America |
CEO & FOUNDERsHumberto Pacheco Roberto Germán (Moof) Fernández del Castillo Vallés Iacopo Santini The big ideaIn the U.S., a significant portion of vacation and short-term rentals are professionally managed; Naya unlocks the opportunity in Latin America. | |
![]() | Life-changing behavioral health tools |
![]() | CEO & FOUNDERsSaeju Jeong Artem Petakov The big ideaTech plus human empathy empower personal changes that make the whole world healthier. |
![]() | World-class software helping local coffee shops, cafés, and bakeries grow |
![]() | CEO & FOUNDERsDane Atkinson The big ideaWith mobile ordering and an intelligent supply chain management system, independent coffee shops can operate just like the big chains. |
![]() | A shopping service making deliveries easier on customers and the planet |
![]() | CEO & FOUNDERsNathan Faust The big ideaAs online shopping becomes the norm, its packaging becomes a serious ecological issue—unless everything is consolidated into convenient, reusable containers. |
![]() | Feeding dogs like they're part of the family |
CEO & FOUNDERsNick Stafford, CEO Alex Douzet Gabby Slome Randy Jimenez The big ideaPeople love their dogs. What's for dinner should reflect that - and it's time for much better pet food. | |
![]() | Applying AI to life-saving drug discovery |
CEO & FOUNDERsNeel Madhukar Coryander Gilvary Bradlay Pryde Olivier Elemento The big ideaCombine biology with artificial intelligence to uncover new insights and build the next generation of drug discovery. | |
![]() | Enterprise infrastructure for the fastest money movement |
![]() | CEO & FOUNDERsStephany Kirkpatrick The big ideaSpeed of payment shapes the ability to build wealth. With Orum's frictionless financial infrastructure, the question is no longer how enterprises move money—it's how fast. |
![]() | Leading zero-waste lifestyle stores and brands |
![]() | CEO & FOUNDERsMatt Scanlan Lauren Singer The big ideaConsumers are making purchase decisions based on environmental impact. Package Free curates great products that are also good for the environment. |
![]() | Buying and elevating Shopify brands |
![]() | CEO & FOUNDERsNick Ling Suze Dowling Emmett Shine The big ideaThe rise of Shopify means more independent sellers than ever before. The ecommerce experts at Pattern acquire them into a well-tended family of brands. |
![]() | Remote care clinic for people living with Type 2 diabetes |
![]() | CEO & FOUNDERsPan Chaudhury The big ideaAt-home diabetes care, 7 days a week. Unlimited supplies. Covered by Medicare. Better access and better outcomes. |
![]() | The API to connect employment data to apps |
![]() | CEO & FOUNDERsCurtis Lee Kurt Lin Anish Basu The big ideaImprove the GDP of banks and lenders and enable new businesses by making employment and payroll data easily accessible. |
![]() | The best of open-source apps |
![]() | CEO & FOUNDERsMichael Guarino The big ideaStreamline app installation and operations with production-ready, top-tier open source apps. |
![]() CEO & FOUNDERsMichael Guarino THE BIG IDEAStreamline app installation and operations with production-ready, top-tier open source apps. | |
![]() | Simplified materials management for contractors – saving tons of time and money |
CEO & FOUNDERsDave Wigder Darion Miller The big ideaThere are 325,000 mechanical/HVAC, electrical, and plumbing contractors in the U.S. that spend over 30% of their time managing and purchasing materials. Ply uses a mix of services and technology to streamline inventory management and purchasing for these fast growing businesses. | |
CEO & FOUNDERsDave Wigder Darion Miller THE BIG IDEAThere are 325,000 mechanical/HVAC, electrical, and plumbing contractors in the U.S. that spend over 30% of their time managing and purchasing materials. Ply uses a mix of services and technology to streamline inventory management and purchasing for these fast growing businesses. | |
![]() | The artist-friendly music licensing platform; Getty Images acquired |
CEO & FOUNDERsSteve Ellis Rob Tourtelot The big ideathe A digital agent to get musicians in front of TV and advertising producers, offering licensing that doesn't give away full ownership. | |
CEO & FOUNDERsSteve Ellis Rob Tourtelot THE BIG IDEAthe A digital agent to get musicians in front of TV and advertising producers, offering licensing that doesn't give away full ownership. | |
![]() | Homeowners' one-stop-shop for actionable, unbiased advice |
![]() | CEO & FOUNDERsLiz Young The big ideaMost Americans' biggest asset is their home. Realm's data gives homeowners peace of mind in making any decision regarding their home. |
![]() | A founder-friendly way for SaaS entrepreneurs to pass the baton. |
CEO & FOUNDERsRicardo Hinds The big ideaThere are thousands of ecommerce SaaS founders who excel at building 0-1, but don't have the knowledge or resources to scale—and that's where Relay taps in. | |
![]() | The single most valuable resource in commercial real estate; Altus acquired |
CEO & FOUNDERsRichard Sarkis Charlie Oshman Guillermo Sanchez Harlan Milkove The big ideaRevolutionize commercial real estate by integrating the largest, most accurate source of in-depth property details and analysis across the U.S. | |
![]() | A clear path to confident retirement |
CEO & FOUNDERsTyler End Ian Yamey The big ideaThe first-of-its-kind holistic retirement solution for those without millions in savings. | |
![]() | A community for tech leaders committed to building the future better |
CEO & FOUNDERsRyan Fuller Brian Jansen Mani Gill The big ideaTech leaders shape our world; this community and platform prepare them to better it. | |
![]() | The industry leader in rich content for airlines; ATPCO acquired |
CEO & FOUNDERsRobert Albert The big ideaAll the information consumers need to see when shopping for a flight. | |
![]() | Offering rewards for eating at the best restaurants in the world |
CEO & FOUNDERsBo Peabody Brice Gumpel The big ideaA restaurant discovery app and booking platform that rewards customers with credits for gift cards at retailers like Nike and Uber. | |
![]() | Democratizing great marketing tools |
CEO & FOUNDERsBrian Schechter Zach Lloyd The big ideaDeliver the tech, the team, and the marketing operations to elevate upstarts. | |
![]() | Tech for independent pizzerias—and online ordering for consumers |
![]() | CEO & FOUNDERsIlir Sela The big ideaTechnology that gives small pizza shops the power of big ones. Slice's centralized ordering app and marketing tools help pizzeria owners build thriving modern businesses. |
![]() | Modernizing medical care for pets |
CEO & FOUNDERsFlorent Peyre Josh Guttman The big ideaAmerica's healthcare disruptors are bringing quality and convenience to primary care. Small Door is rethinking the vet, improving the experience for pets and their parents. | |
![]() | The human spark at the AI frontier; John Deere acquired |
CEO & FOUNDERsMichael Kohen The big ideaAI's enormous potential is slowed down by the edge cases computers can't solve. SparkAI brings humans in to help, empowering companies to launch & scale revolutionary products faster than ever before. | |
![]() | Every senior's personal health advisor |
CEO & FOUNDERsJames Jiang Byron Edwards Alex Zhang The big ideaPartner with local agents to help seniors enroll in Medicare, maximize benefits, and take control of their health. | |
![]() | A new way to rent commercial space—all about flexibility and transparency |
![]() | CEO & FOUNDERsJonathan Wasserstrum Aron Susman Justin Lee The big ideaBring together simple tools, devoted brokers, better data, and flexible plans to make office rentals easier. |
![]() | Intelligent load management for websites |
CEO & FOUNDERsNiall Murphy Joseph Bironas The big ideaMake reliability not just the privilege of the richest, biggest tech companies in the world, but a standard accessible to all companies building software. | |
![]() | Achieve success in value‑based care |
![]() | CEO & FOUNDERsMichael Meng Ari Brenner Octavian Costache Ben Kraus The big ideaDelivering the healthcare payment model to ensure providers and their staff are reimbursed and rewarded for improving patient outcomes. |
![]() | The leading destination for planning virtual, hybrid, and live events |
![]() | CEO & FOUNDERsDaphne Hoppenot The big ideaThe professional network and marketplace built for the events industry. |
![]() | The first event ticketing platform for the social era; Pandora acquired |
CEO & FOUNDERsAndrew Dreskin The big ideaTicketfly took on Ticketmaster by offering social media capabilities and better consumer-facing technology for venues and promoters. Pandora bought it for $450 million. | |
![]() | Payments tech that managed 100 million+ accounts; Google acquired |
CEO & FOUNDERsCarl Ansley The big ideaEnable mass-market prepaid cards, general-purpose reloadable cards, and gift cards as well as incentive payments, government disbursements, payroll, and expense management. | |
CEO & FOUNDERsCarl Ansley THE BIG IDEAEnable mass-market prepaid cards, general-purpose reloadable cards, and gift cards as well as incentive payments, government disbursements, payroll, and expense management. | |
![]() | Powering modern-day workplace savings and investing programs |
![]() | CEO & FOUNDERsAaron Schumm The big ideaWorkplace savings programs are a key lever for lifetime financial security. Vestwell partners with both legacy players and disruptors to apply better tech to plans of all sizes. |
![]() | Helping institutional facilities understand and manage operations |
CEO & FOUNDERsMark Prewett Reed Berinato The big ideaConnect accurate, real-time, data-driven intelligence to operational workflows to keep institutional operations accurate, safe, and lean. | |
![]() | Influencer marketing for advertisers in every vertical; Viacom acquired |
CEO & FOUNDERsSteve Ellis Michael Holtzman Harvey Schwartz The big ideaProfessionally vet celebrity and influencer talent; maximize performance across social, TV, and digital media distribution. | |
![]() | One-to-one performance marketing at scale |
CEO & FOUNDERsRyan Urban Andreas Spartalis Brooke Partelow Namik Abdulzade The big ideaHelp ecommerce companies customize meaningful messages to potential customers across multiple channels. | |
![]() | Providing alternative data to financial investors |
CEO & FOUNDERsVinicius Vacanti James Moran The big ideaTechnology generates incredible amounts of valuable public data. Yipit gathers and makes sense of it for investors. | |
CEO & FOUNDERsVinicius Vacanti James Moran THE BIG IDEATechnology generates incredible amounts of valuable public data. Yipit gathers and makes sense of it for investors. | |
![]() | Helping ecommerce businesses understand and act on their data |
CEO & FOUNDERsRyan Janssen Paul Blankley The big ideaBe the translation layer between data and marketing teams. | |
This list is a non-exhaustive representation of Primary’s complete portfolio.