"On the Business" Mastery Series

Tactical programs to empower C-Suite and VP-level women in SaaS to operate like GMs

The past decade has birthed a number of category-defining B2B SaaS unicorns, but there’s a systemic issue hidden beneath the excitement: women are woefully underrepresented at the helm of these businesses.

Just 6% of the companies recognized in the 2023 “Cloud 100” were led by women CEOs, and Work-Bench’s 2022 #Womenterprise Report revealed that female-founded enterprise software startups represent only 2.08% of all enterprise software startups. Worst yet, the underrepresentation of women in the CEO seat has resulted in an underrepresentation of women across most of the key executive functions, particularly in go-to-market, strategy/finance and product/engineering.

Many women struggle to land and/or excel in the C-Suite because they spend too much time working in the business versus on the business. They manage their own functional lanes well, but often under-index on the 1) P&L command and 2) “First Team” working style required to succeed.

Primary is committed to changing this narrative with our “On the Business” mastery series.

Primary is proud to offer these half-day sessions free of charge to accepted applicants thanks to generous sponsors. If you are interested in sponsoring future programs, please contact devin@primary.vc.

Programming

We focus on tactical content

Income Statement Command

"First Team" Leadership Principles

Equity Compensation and Negotiation

Metrics that Matter by SaaS Function

Operating Plan Fundamentals

Expanding Your Influence in the C-Suite

Sample Speakers

Cassie Young, General Partner at Primary

Michaela Lehr, CFO at ActionIQ

Latané Conant, CRO at 6sense

Rebecca Price, Partner at Primary

Lisa Lewin, Partner at Primary

Laura Kinder, President at Daversa Partners

Isabelle Winkles, CFO at Braze

Bridget Shea, CCO at Typeface

Emmanuelle Skala, Former SVP, Customer Success and GM at Toast

Kristen Habacht, CRO at Typeform

Rebecca Greene, Co-Founder at CTO at Regal.io

Neetu Rajpal, CEO at Lilac Software, Former CTO at Oscar Health and Conductor

Erica Brescia, MD at Repoint, Former COO at GitHub

Elena Gomez, CFO at Toast

Shelley Perry, Managing Director at Scalelogix, Former CTO at Hewlett-Packard/Ticketmaster

Allison Metcalfe, Chief Revenue Officer at Cloudinary

April Underwood, Founder at Adverb Ventures, Former Chief Product Officer at Slack

Irana Wasti, Former CPO at BILL

Sonalee Parekh, Chief Financial Officer at Asana

Jamie Domenici, Chief Marketing Officer at Klaviyo

Testimonials

"Inspiring speakers covering every functional discipline for a well rounded operator/investor perspective of what it takes to WIN / EXCEL in this competitive market. The learnings were 1) SPECIFIC and 2) ACTIONABLE"

- Carly Skinder Lieberman, Vice President, Enterprise Growth & Customer Success at Suzy

"The content was bite-size but jam packed, and delivered in a way that was approachable (vs self-help or condescending). I think the way the attendees were curated and the level of thoughtfulness that went into the execution was exceptional! Most important is the safe space that was created and the female focused forum to real talk our experiences was awesome!"

— Carly Crittenden, VP of Sales at Black Crow AI

"The speakers at On the Business events are always fantastic. The content is impactful and the context of real life lessons, provided by women leaders, add incredible value - these are the lessons that accelerate the careers of women in tech.”

— Lindsey O’Sullivan, Chief of Staff at Applecart

Learn more about joining here.